Objectives
- To provide skills development training to the potential artisans (including skilled/semi-skilled & unskilled) in designing and development of innovative and contemporary handicrafts through utilizing new tools and techniques to develop trendy, socially relevant, cost effective & quality / export oriented products in accordance with the international standards.
- To develop a brand of Multani Handicrafts.
- To create & celebrate the handicrafts of Multan and to provide marketing facilities though arranging fairs, exhibitions, cultural events, seminars, trade and cultural melas, craft competitions, documentaries on craft and culture etc at HDC.
- To formulate an effective marketing plan for the hand made products of artisans so that they can avail maximum profits.
- Provision of advisory services and support to artisans for quality controls in terms of designs, packaging, & additional accessories to make the craft more attractive, saleable, portable and profitable.
- To create active market linkages and linkages between artisans , academia & fashion houses.
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